GTM Systems, Built Right

01

HubSpot Implementation

We implement the full HubSpot suite — Marketing, Sales, and Service Hub — with a clean data model, lifecycle stages, and automation from day one. Every portal we build is documented and designed to be owned by your team, not by us.

WHAT YOU GET

• CRM data model design — object architecture, property definitions, and naming conventions built to scale
• Lifecycle stage configuration — written MQL/SQL criteria agreed on by marketing and sales before a single workflow is built
• Pipeline setup — deal stages with exit criteria, probability weighting, and automated stage-change notifications
• Core automation — lead assignment, MQL alert, deal-close lifecycle cleanup, and rep task creation on contact creation

02

GTM Systems Architecture

We design the operational backbone of your go-to-market motion — from lead routing and scoring to CRM data models and cross-system integrations. The result is a system where marketing, sales, and customer success operate from a single source of truth.

WHAT YOU GET

• Full GTM audit — current-state mapping of your tools, processes, data flows, and the gaps between them
• Data model blueprint — object architecture, property definitions, and integration specifications across your full stack
• Lead routing and scoring design — territory rules, round-robin logic, scoring model, and threshold definitions
• GTM process documentation — lifecycle stage definitions, handoff criteria, SLA windows, and team ownership map

03

Marketing Automation & Lifecycle Design

We build the full lifecycle — from first touch through onboarding, expansion, and renewal — as automated workflows that run without manual effort. Every workflow is labelled with its purpose, owner, and last review date.

WHAT YOU GET

• Full funnel lifecycle map — stage definitions, entry and exit criteria, and owner assignment for every stage from Subscriber to Customer
• Nurture workflow build — persona-segmented sequences from first touch through MQL, with content logic and suppression rules
• Post-sale automation — onboarding sequence, activation milestone triggers, and CS alert workflows on health score drop
• Expansion and renewal workflows — upsell trigger logic, renewal timing sequences, and churn-risk escalation rules

04

RevOps Audit

A structured review of your HubSpot portal, tech stack, and GTM processes — delivered as a prioritised fix list with effort and impact ratings. Most audits surface three to five issues that are actively costing pipeline.

WHAT YOU GET

• HubSpot portal health report — data quality metrics, workflow error log, lifecycle stage accuracy, and property fill rates
• Tech stack review — integration mapping, data flow analysis, redundancy identification, and gap assessment
• GTM process audit — lead handoff evaluation, pipeline discipline review, and reporting accuracy assessment
• Prioritised fix list — every finding scored by effort and revenue impact, with a 30/60/90-day remediation roadmap